Tue, June 16, 1998

We're currently trying to get Coca-Cola's marketing people to look at a Television advertisement for Coke that would revolutionize their campaign, emphasizing the staying power and cultural iconography that Coca-Cola has attained as a beverage and a part of America.

The basic idea behind the commercial is this:

FADE IN: We see a youngish bachelor waking up in the apartment he shares with two roommates. Things are lit in an amber-orange way and the room (in fact, the entire apartment) is as disheveled as the young man, as we would expect from the lifestyle of these guys.

CUT TO: He stumbles into the kitchen, where things are a huge mess. His roommates are also entering from their respective bedrooms.

CUT TO: Close-up of an open 2-liter bottle of Coca-Cola on the kitchen counter. The cap has been left off for the entire night, and about two-thirds of the bottle remain full. "Aww, man!" the young man exclaims, "Who left the Coke out last night? Now it's going to be all flat and hot."

But they sit around the table and pour a glass of Coca-Cola each, because it's breakfast time and nothing else is around. Each reacts with surprise at how hot and bad it is. "Well," one remarks, "it's still better than Pepsi." "Well, of course, that goes without saying," another replies.

CUT TO: A montage of slow-motion shots of the three guys laughing and enjoying their Coca-Cola, with energetic music playing loudly. Lots of smiles.

FADE IN: Title card: "BAD COKE. GOOD TIMES."

FADE BACKGROUND TO BLACK under Title card.

FADE OUT.

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