Mon, September 12, 2005
EW Earl Ad Incites Fury—10:57 AM
The most recent issue of "Entertainment Weekly" arrived in my mailbox positively trashed, because it had so many fat inserts in it that the mailperson had to squash and bend it to fit it in the box. Among those is the entire first episode of Everybody Hates Chris, a show that has already spent more than Episode III in marketing. Another is one of those cheeky audio ads, this time promoting Jason Lee's new NBC sitcom, My Name is Earl.
My Name Is Earl, Please Don't Watch My Show [Defamer]
I admit these ads are kind of annoying, although more for their bulk than their noise. The Sopranos did a similar ad last year, which played the show's signature theme song. The thing is, I always pull out the card-stock ads as soon as I get a new EW anyway, because they make it hard to flip through the pages naturally, and so I suffered no unintended repeat performances from Jason Lee. Also, like with the Sopranos ad, I quickly tore apart the technology, because if you do that you end up with two or three free watch batteries. (Not that I need watch batteries... but you never know.)
