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Heavy Puns Dept.—10:36 PM

I don't know if you've seen them, but LA has a number of billboards featuring a public service announcement to raise awareness about childhood obesity.

The thing I find strange about these ads is the text: "Childhood obesity. Don't take it lightly." Correct me if I'm wrong, but doesn't it fit the description of taking something lightly if you make a really lame pun about it?

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onebee