Thu, February 7, 2008
Driven—10:16 AM
Has everyone seen the new Lincoln car advertisements featuring Sarah Reinertsen, of Amazing Race fame?
She's the one who raced with her shitty boyfriend Peter who thought of himself as a god for being patient and resilient enough to race alongside her even though she's missing her left leg. When, in fact, she was carrying him for most of the race. Probably the best moment from that season was their post-elimination interview with Phil, when she made it pretty clear she was dumping his ass for good.
Anyway, she popped up in a magazine ad, and I thought, "Wow" and "Cool." Then, "I wonder if she can get OnStar with Peter's voice bellowing, 'You can do it, sa-RAH!' whenever she makes a turn." To really capture him, it needs to sound sincerely supportive at first, but then with repetition that condescending edge comes out, where it's really all about him: "Look what a fantastic human I am for pretending this freak is capable of being a person."
Ah, Peter. Where has he been? What ads is he in? He'd make a great pitchman for match.com, from a "You can do better" standpoint.
