Mon, October 4, 2004
Shark Tale marketing buggery continues—4:09 PM
The cool thing to do in Hollywood [CNN/AP]
This is exactly what I was talking about. Free PR for Shark Tale cloaked as an interesting story about celebrities. (oo! Celebrities!) Don't you just want to bet that there was a clause that restricted the writer to only one offhand reference to a Pixar film?
Thank goodness Pixar/Disney are fighting back. With an in-depth story that's actually about something, as opposed to a list of names of famous people who have done animated films. Compare and contrast:
A Part-Human, Part-Cartoon Species [NYT]
(Really, don't miss it – it's a fascinating article about the art of animation, it quotes Brad Bird who I love, and it makes me want to see The Incredibles even more than I already did.)
